Scientell
ScientellScientell wrote a detailed description of the latest scientific and environmental findings on Antarctica, and a series of stories profiling international researchers and their work for a new WWF Australia report and app to highlight conservation solutions.
Client: WWF Australia
Audience: Policy makers, Antarctic tourists, general public
The Antarctic Treaty confers protection through a unique global governance system signed by more than 50 countries. Ocean life is conserved through coordinated international management by the Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR).
The scientific update on the state of Antarctica and the Southern Ocean draws on peer-reviewed science to identify ways to respond to the challenges to ensure the wonders of Antarctica are preserved for generations to come.
The report is complemented by a series of feature articles profiling Antarctic researchers.
The robust science is communicated clearly, augmented by spectacular photos and figures. A WWF scorecard incorporated into the report shows the world needs to make significant progress on six out of eight actions to conserve Antarctica.
Tourists travelling to Antarctica can download Tracking Antarctica via an iPad and iPhone app.