Projects

Communicating research outcomes from the CRC for Honey Bee Products

Client: CRC for Honey Bee Products

Audience: Beekeepers, researchers, government and industry representatives

The CRC for Honey Bee Products was established in 2017 to respond to challenges facing the honey bee industry. Products were undervalued, with endemic flora and regulated isolation creating market opportunities. Consumers needed to be assured of honey’s composition and origins.

During its five-year term, the CRC for Honey Bee Products tackled industry challenges, working to increase the value and profitability of the honey bee industry.

There were 40 research projects, many of which have forged strong industry links. Achievements include digitising the traceability system that tracks honey to its origins, creating novel techniques for detecting diseases such as American foulbrood, helping beekeepers find flowering plant resources to keep their bees healthy, and contributions to expanding Australia’s high-value Manuka honey production, including research on its medicinal qualities.

Scientell worked with the CRC to develop dozens of fact sheets to showcase the achievements of its researcher, as well as media releases, conference branding material and a hard copy summary report.

Innovative Features

Scientell developed an infographic to represent the CRC’s research aims and outcomes was.

Scientell also prepared a 32-page legacy report that describes the honey bee industry and its challenges, sets out the research program achievements and applications, and summarises education and training activities and communication initiatives undertaken by the CRC. The report is available in hard copy from the CRC, and has been used at various workshops and conferences.