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p 2023 06 15T105224.758

The Australian Government has style

Well, the Australian Government certainly has a style manual. If you need to know when to use an en dash or a hyphen, whether to add semicolons after bullet points, and…

p 2023 06 15T105804.233

10 entertaining science books

Science and technology lie at the heart of so much that is good about modern life. As researchers rush to create a COVID-19 vaccine, let’s begin with a chillingly prescient…

p 2023 06 15T105958.560

On Writing – Stephen King

Despite being written 20 years ago, Stephen King’s book, ‘On writing: A memoir of the craft’, is an entertaining read and a great source of information. Someone who has sold…

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Seven essential steps to effective communication

Scientell is a science and environment communication business. We take complex, often technical information and present it in a compelling way for audiences such as policy makers. The product could…

p 2023 06 15T145255.724

Plastic not fantastic

I’m a baby boomer. I grew up in the ‘60s. I remember the early morning clip-clop of the milkman’s horse. Each night my mum would leave out two or three…

p 2023 06 16T074622.452

Learning from failure

As part of a major national project on innovation, Scientell has examined the contribution that learning from error and failure can make to innovation and progress. This is part of…

p 2023 06 16T074952.872

Winning, even if you don’t win (and we did)

Recently our company Scientell won the 2016–17 Monash Business Award in the Micro Business category. My co-Director, Simon Torok, said in his acceptance speech in front of a packed ballroom,…

p 2023 06 16T082531.471

Rent, don’t buy?

When I was young, my parents always told me that if I wanted to buy something, I should save my money and pay for it outright. ‘Buy, don’t rent’, was…

p 2023 06 16T083126.462

Book review: ‘Surviving the 21st Century: Humanity’s Ten Great Challenges and How We Can Overcome Them’

Australia has no better science writer than Julian Cribb. He is knowledgeable, extraordinarily well informed and superbly adept at presenting accurate, fascinating information in a way that just begs to…

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Is there a doctor on this flight?

Scientell is working with the Australian Council of Learned Academies (ACOLA) to synthesise a wealth of information into a book on securing Australia’s future. As part of this, we have…

p 2023 06 19T073434.108

How to create a blog that everyone will truly love

This blog is competing for your attention with more than 152 million others. Nearly 173,000 blogs are added to the Internet ever day. There are now four more than when…

p 2023 06 19T073645.198

9 things that I learnt in my first year of business

This article was first published on the Flying Solo web site, a site for small business. In 2014, after 25 years at CSIRO, I established my own science communication business. Now, some…

p 2023 06 19T073926.142

The 60-second guide to world water

The ocean covers 71 per cent of the Earth’s surface and contains almost 97 per cent of the planet’s water. But only 2.5 per cent of Earth’s water is freshwater,…

p 2023 06 16T080932.278

The psychology of communication: Here and how; not gloom and doom

Science organisations want to explain their work to increase impact and use of results. Scientists know that science is important and would like others to feel the same. They also…