WWF report on AntarcticaScientell wrote a detailed description of the latest scientific and environmental findings on Antarctica and a series of stories profiling international researchers and their work for a new report and app to highlight conservation solutions.

Client

WWF Australia

Audience

Policy makers, Antarctic tourists, general public

Description

The Antarctic Treaty confers protection through a unique global governance system signed by more than 50 countries. Ocean life is conserved through coordinated international management by the Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR).

The scientific update on the state of Antarctica and the Southern Ocean draws on peer-reviewed science to identify ways to respond to the challenges to ensure the wonders of Antarctica are preserved for generations to come.

The report is complemented by a series of feature articles profiling Antarctic researchers.

Innovative features

The robust science is communicated clearly, augmented by spectacular photos and figures. A WWF scorecard incorporated into the report shows the world needs to make significant progress on six out of eight actions to conserve Antarctica.

Tourists travelling to Antarctica can download Tracking Antarctica via an iPad and iPhone app.

Links

You can download a copy of the report at http://www.wwf.org.au/news/news/2016/wwf-scorecard-on-protecting-antarctica-shows-there-s-a-long-way-to-go.

You can obtain the free app at https://itunes.apple.com/au/app/wwf-tracking-antarctica/id1157352194

Date

Launched in October 2016