CleanUp 2017 conference

Scientell managed media communication and a student essay competition for this international conference.

Client

Cooperative Research Centre for Contamination Assessment and Remediation of the Environment (CRC CARE)

Audience

Australian media, conference delegates, high school students, general public

Description

CRC CARE hosted CleanUp 2017 – the 7th International Contaminated Site Remediation Conference – in Melbourne from 10 to 13 September. Approximately 700 delegates attended.

Scientell compiled an email database containing over 160 journalists with an interest in conference topics. We phoned more than a dozen journalists, assessed all abstracts and selected some 20 most newsworthy presentations, issued a media alert prior to the conference, issued another six media releases relating to the conference, acted as a contact point for media liaison before and during the conference, and regularly tweeted. Published and broadcast media stories reached many millions of people through the Herald Sun, ABC radio around Australia, and other media outlets.

In conjunction with the Australian Science Media Centre, Scientell organised a national online media briefing on lead contamination in Australian soils and the link to crime.

Scientell also ran a secondary school essay competition. The best 1000-word essays on a safer, cleaner environmental future received cash prizes and a trip to Melbourne for the conference dinner.

Innovative features

Scientell worked with Mary-Anne Waldren from MAW Action to deliver a panel session at the conference venue hosted by ABC’s Bernie Hobbs, for broadcast on ABC Radio National’s Big Ideas.

Link

CleanUp 2017 media releases

Date

September 2017